you know that more often than not the social connections can offer a company access to a persons feed.  This gives potential fbshares and tweets... It likely means the feed is worth more than a website.  Your subs, followers and fb fans.. allows you to entertain much like actors would.  That is the new form on entertainment.  we are all hooked on your toys..  every business has the ability to have dance breaks to help the blood flow..  shakeout the stress.  in china the engineers would go for a run at 3 pm at the powerplant...

Just step back and consider it.  posterous is fantastic.  It is the swiss army knife.  that takes text,pictures or video and updates where it matters.  people love reality tv, how they do that.  People them social sites.

a logo is one brand, your departments are 2.  assign each areas for their video responses cause it takes no time.  say to the server dude.  find 10 partner videos and all you do is a 2 minute video response.  build your subs in the least time consuming way.  your people are stars..

the feed is everything.. starbuck could be 400 feeds that create a cobweb that funnels traffic.  all you have to do is entertain and teach.  be original.